Property Rights and Pipeline Center
I repositioned the organization as a facilitator of landowner stories. The strategy pivoted from 'we can help you' to 'people like you have won—here’s how.'"
Project Brief
The Property Rights and Pipeline Center faced a critical paradox: the rural landowners most at risk of exploitation were the least likely to engage due to deep political distrust. Dense legal jargon and “political fatigue” created a barrier that prevented vulnerable owners from accessing vital eminent domain resources. They needed me to redesign their website to solve this issue.
The Challenge
The Strategy
deliverables
