Property Rights and Pipeline Center
Making complex eminent domain issues more human and accessible.
Using storytelling, video, and design to make complex legal processes more accessible to affected landowners.”
Dense legal jargon and political fatigue made it difficult for affected landowners to engage with the organization’s content and access the resources available to them. The redesign focused on using storytelling, video, and clearer communication to make the eminent domain process feel more human, understandable, and approachable.
Repositioned the website from a policy-heavy platform into a more human and emotionally relatable experience centered around the stories, fears, and realities of affected landowners and communities.
Strategic calls-to-action directed affected landowners toward Facebook groups, coalition resources, and direct organizational support.
The Landowners Rapid Response Guide became the primary value-driving asset, transforming complex legal information into accessible, story-driven videos landowners could quickly understand and engage with.
Edited long-form community interviews into concise social reels with captions, tighter pacing, and stronger emotional highlights to improve engagement and shareability.
Built a modular social media system for campaign updates, community storytelling, and educational outreach.
The redesign replaced complexity with clarity — transforming the platform into a more empathetic, story-driven experience that helped landowners feel informed, understood, and supported.
